How to Optimize the Meta Description Tag of my Blog

The Meta Description Tag which is placed between the <head> and </head> tag is used by all the major search engines to create the snippets of text that a searcher will see right below the results on search queries. It does carry some weight in the search algorithm for some engines, so you have to make sure that your meta description is properly written so that its  beneficial for both user and the search engine.

May bloggers are using static Meta Description Tags which is suitable only to the home page. But when a visitor searches for some keyword that results in an internal page of your blog to be shown in the search result, your meta description remains the same- thus its not helping the user to determine the content inside that particular page.

In order to optimize your Meta Description Tag you should try to make it dynamic and unique for every post/page that you have. You also have to make sure that the description is meaningful and represents the content of the respective page. Usually including the first few lines of the content of the post/page is a good idea. So without even clicking on your result the searcher can sneak-peak and get a ‘rough’ idea of what your post/article is all about.  A very easy way to do this under the Wordpress platform is to make the Description tag equal to the post excerpt, like the code below illustrates.

<meta name="description" content="<?php the_excerpt() ?>" />

Alternatively you can also download a simple plugin called Head META Description.  After you have finished downloading, upload the plugin, activate it and insert the following line on your header:

<?php head_meta_desc(); ?>

The plugin will generate the Meta Description automatically, either by extracting the first words of your posts or by displaying the post excerpt (you can choose to configure it).